If you’re running Google Ads for your pest control business, you’ve probably noticed: clicks are getting more expensive. Big national brands like Orkin and Terminix are driving up costs, and the competition has never been tougher. But that doesn’t mean smaller companies are out of luck—you just need a smarter, multi-channel approach.

Why Are Google Ads So Expensive Now?

The pest control industry is seeing a surge in competition. More businesses are bidding on the same keywords, and big players with deep pockets can afford to outbid everyone else. The result? Higher costs per click, and it’s getting harder to achieve a decent cost per lead.

How Smaller Companies Can Compete

The answer isn’t to spend more—it’s to spend smarter. Here’s what’s working right now:

• Combine Google Ads with Google Local Service Ads: Local Service Ads can help you appear at the top of search results, but they’re not a complete solution. They work best as part of a broader strategy.
• Leverage Meta Ads (Facebook/Instagram): Meta Ads are especially effective for ongoing pest control services and retargeting website visitors.
• Track Everything: Install Google Tag Manager and the Facebook Pixel across your website and landing pages. This enables you to retarget visitors and optimize campaigns across platforms.

Why Tracking Matters

Imagine someone clicks your Google Ad, visits your landing page, but doesn’t convert. With the right tracking in place, you can show them a tailored ad on Facebook later—keeping your brand top of mind and increasing your chances of landing the sale.

What’s Next?

The landscape is changing, but with the right strategy, small and mid-sized pest control companies can still win. If you want an expert to review your campaigns or build a custom plan, let’s talk.