If you’re running Google Ads for your pest control business, you’ve probably noticed: clicks are getting more expensive. Big national brands like Orkin and Terminix are driving up costs, and the competition has never been tougher. But that doesn’t mean smaller companies are out of luck—you just need a smarter, multi-channel approach.
In this episode of the Pest Control Internet Marketing, Andy Patel, CEO of K3 Marketing, is going to discuss the importance of website navigation and its impact on user experience and conversions.
But first, let’s answer the question of the month… Continue reading Optimizing Your Website Navigation For Improved Conversion
Facebook marketing is a platform that allows businesses to sell their products and services to a large audience through a mix of highly targeted paid adverts and organic postings. They have evolved from the most popular social media platform on the internet to one of the most important marketplaces in the previous decade. Continue reading Overview of Facebook Marketing
Building a strong Google ads program takes patience. There are a few things you should consider to guarantee that you obtain the greatest outcomes. Your ad could show up on Google right when someone is browsing for products or services similar to yours. A well-timed ad can transform individuals into valuable clients whether they’re on desktop or mobile. Continue reading Google Ads Program Checklist
The Google Guarantee program is officially a Google Local Service ads (GLSA) feature to target local businesses in the home service segment. It is a pay-per-click program and you can control the cost per lead if you want. Continue reading What is Google Guarantee?
Landing page is a stand-alone webpage that a potential customer can land on, created specifically for advertising or marketing campaigns. This page is different from your home page or any other page of your website. It is very important to have an appropriate landing page to ensure quality lead generation. Continue reading 6 Landing Page Essentials That You Must Have
SEO – Search Engine Optimization is a marketing tactic to ensure that your website or landing page shows up in search engines such as Google. This practice will increase the quantity and quality of organic traffic to your website as it allows for targeted marketing. In short, what SEO means is that you will rank higher in Google if you do it the right way! Continue reading Beginners Guide to SEO [Search Engine Optimization]
Call tracking software tracks incoming calls, records phone calls and other information such as call source, etc. Call tracking software can be very helpful, especially with concerns relating to lead scoring, keyword research, lead attribution, etc. With a call tracker you can find out which ads, campaign or keyword got their attention! Continue reading Learn about the Best Call Tracking Software
Setting a budget for Google Ads is a reasonable concern for any business owner because if it is done wrong, it can burn hundreds of thousands of dollars through your pocket. I get a lot of questions about what should be a good starting budget for Google Ads. Sadly, there is not a one-size-fits-all answer. However, there are a few ways you can navigate through this issue. Continue reading How to set a budget for Google Ads for beginners
As we officially became a Yelp Partner, I believe I have found the secret sauce for a successful Yelp Ads setup. If you are currently running Yelp Ads or considering for the future, this article will guide you through some of the essential points you need to know about. Continue reading Yelp Ads – Everything you need to know – The Good and Bad!
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