Setting a budget for Google Ads is a reasonable concern for any business owner because if it is done wrong, it can burn hundreds of thousands of dollars through your pocket. I get a lot of questions about what should be a good starting budget for Google Ads. Sadly, there is not a one-size-fits-all answer. However, there are a few ways you can navigate through this issue. Continue reading How to set a budget for Google Ads for beginners
Revising their Google Ads strategy is of key importance for local pest and wildlife control companies during slow times such as winter and the holiday season. Continue reading Do These Google Ads Tasks to Prepare Your Business for Next Season
In his latest episode of the Pest Control Marketing podcast, Andy is answering another question from one of his listeners. Continue reading Holiday Checklist for Google Ads
When creating Google ads, you need to pay special attention to the search ads as they are the most common and powerful ads. Probably the easiest to create are the expanded text ads, which are one of the ad format types on the Google Search Network (SN). Continue reading The Overview of Google Search Expanded Text Ads
In this episode of the Pest Control Internet Marketing, Andy is going to start by answering a question from one of his listeners.
The listener is wondering: What is the typical Return On Investment (ROI)? Continue reading Best Ad Strategy for Pest Control
Anyone who manages Google Ads campaigns can agree that 75% of the campaign’s performance is based on the keywords used, as well as the negative keyword strategy. You need to learn how to target the right keywords and use the right match types. Continue reading Creative Ways to Find Negative Keywords for Google Ads
This month, Andy is going to talk more about Google search terms in his PCIM podcast episode.
Andy has received a lot of messages from business owners who were annoyed by the Google search term report update. They’re frustrated by the fact that they can’t really see where a lot of their money is going. Continue reading Google Search Terms Report Changes 2
Before I talk about what changes Google has made to the Search Terms Report in September 2020, it’s important to understand fully what the report is and how to use it in your Google Ads campaigns. Continue reading What Are the Changes to the Google Search Terms Report?
In this month’s episode of the Pest Control Marketing podcast, Andy is talking in depth about Google Search Terms.
Google has recently started coming out with changes and if you currently run Google Ads, then you might have seen this notification. Continue reading Google Search Terms Report Changes
Keyword insertion is one of the features of Google Ads and it is also known as Dynamic Keyword Insertion, or DKI in short. It is used for replacing certain keywords in the ad, based on the words someone types in Google search. Continue reading How Does Dynamic Keyword Insertion Work in Google Ads?