Anyone who manages Google Ads campaigns can agree that 75% of the campaign’s performance is based on the keywords used, as well as the negative keyword strategy. You need to learn how to target the right keywords and use the right match types. Continue reading Creative Ways to Find Negative Keywords for Google Ads
This month, Andy is going to talk more about Google search terms in his PCIM podcast episode.
Andy has received a lot of messages from business owners who were annoyed by the Google search term report update. They’re frustrated by the fact that they can’t really see where a lot of their money is going. Continue reading Google Search Terms Report Changes 2
Before I talk about what changes Google has made to the Search Terms Report in September 2020, it’s important to understand fully what the report is and how to use it in your Google Ads campaigns. Continue reading What Are the Changes to the Google Search Terms Report?
In this month’s episode of the Pest Control Marketing podcast, Andy is talking in depth about Google Search Terms.
Google has recently started coming out with changes and if you currently run Google Ads, then you might have seen this notification. Continue reading Google Search Terms Report Changes
In this episode of the Pest Control Internet Marketing Podcast, Andy Patel talks about the Google search terms. He identifies the difference between search terms and keywords, the purpose they serve, and why you need to analyze them. This episode’s main purpose is finding out where your search terms are located and the best way of analyzing them. Continue reading Analyzing Google Search Terms
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