It’s been over a month since Google announced some changes to keyword match types and we have already noticed some challenges of key phrase modifiers. Here is a brief review of some of these challenges and possibly some solutions as well! Continue reading Challenges of Key Phrase Modifiers & Its remedy
In his latest episode of the Pest Control Internet Marketing podcast, Andy responds to his listener who asked what the Google Ads budget should be.
Google Ads is essentially a bidding war. So if you’re in a low population area, you have very little competition, then you can pretty much get away with a fairly low budget, e.g. $500 or $1,000 or $1,500. Continue reading Broad Match Modifier To Phase Out
In this episode of the Pest Control Marketing podcast, Andy Patel touches on keyword match types in Google Ads. Drawing from his and other marketers’ experiences running Google Ads campaigns, he found that one of the leading causes of dissatisfaction and lost dollars from a campaign stems from a misunderstanding of keyword match types. Continue reading Google Keyword Match Types