At the beginning of February 2021, Google announced that it’s going to phase out the broad match modifier in Google Ads over the coming months. This major change on the advertising platform will have an effect on how keyword targeting operates. Continue reading How Do We Specify a Phrase Match Keyword in Google Ads?
In his latest episode of the Pest Control Internet Marketing podcast, Andy responds to his listener who asked what the Google Ads budget should be.
Google Ads is essentially a bidding war. So if you’re in a low population area, you have very little competition, then you can pretty much get away with a fairly low budget, e.g. $500 or $1,000 or $1,500. Continue reading Broad Match Modifier To Phase Out
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