Among the endless possibilities when it comes to internet marketing, how much effort should you give for social media? As of 2020, more than 3.96 billion people are actively using social media around the world. And with the pandemic going on, the number is on the rise. So the answer is, YES! It’s 2021! You need to be on social media. Continue reading Social Media for Internet Marketing? Yes or No?
At the beginning of February 2021, Google announced that it’s going to phase out the broad match modifier in Google Ads over the coming months. This major change on the advertising platform will have an effect on how keyword targeting operates. Continue reading How Do We Specify a Phrase Match Keyword in Google Ads?
In his latest episode of the Pest Control Internet Marketing podcast, Andy responds to his listener who asked what the Google Ads budget should be.
Google Ads is essentially a bidding war. So if you’re in a low population area, you have very little competition, then you can pretty much get away with a fairly low budget, e.g. $500 or $1,000 or $1,500. Continue reading Broad Match Modifier To Phase Out
In this day and age, it is crucial for any business to have a strong presence online in order to succeed. Thus, in your marketing plan, you must have a solid strategy that takes into consideration the current digital marketing trends. It’s important to look ahead and utilize new tools and technologies to have an advantage over your competitors. Continue reading What a Successful Digital Marketing Strategy Should Focus On in 2021 (and Beyond)
In the latest episode of the Pest Control Marketing podcast, Andy tackles yet another question from one of his listeners, also talks about Internet Marketing! Continue reading Tips for Being Successful in Internet Marketing
Revising their Google Ads strategy is of key importance for local pest and wildlife control companies during slow times such as winter and the holiday season. Continue reading Do These Google Ads Tasks to Prepare Your Business for Next Season
In his latest episode of the Pest Control Marketing podcast, Andy is answering another question from one of his listeners. Continue reading Holiday Checklist for Google Ads
When creating Google ads, you need to pay special attention to the search ads as they are the most common and powerful ads. Probably the easiest to create are the expanded text ads, which are one of the ad format types on the Google Search Network (SN). Continue reading The Overview of Google Search Expanded Text Ads
In this episode of the Pest Control Internet Marketing, Andy is going to start by answering a question from one of his listeners.
The listener is wondering: What is the typical Return On Investment (ROI)? Continue reading Best Ad Strategy for Pest Control
Anyone who manages Google Ads campaigns can agree that 75% of the campaign’s performance is based on the keywords used, as well as the negative keyword strategy. You need to learn how to target the right keywords and use the right match types. Continue reading Creative Ways to Find Negative Keywords for Google Ads