In his latest episode of the Pest Control Internet Marketing podcast, Andy responds to his listener who asked what the Google Ads budget should be.
Google Ads is essentially a bidding war. So if you’re in a low population area, you have very little competition, then you can pretty much get away with a fairly low budget, e.g. $500 or $1,000 or $1,500. Continue reading Broad Match Modifier To Phase Out
Anyone who manages Google Ads campaigns can agree that 75% of the campaign’s performance is based on the keywords used, as well as the negative keyword strategy. You need to learn how to target the right keywords and use the right match types. Continue reading Creative Ways to Find Negative Keywords for Google Ads
In this episode of the Pest Control Internet Marketing Podcast, Andy Patel talks about the Google search terms. He identifies the difference between search terms and keywords, the purpose they serve, and why you need to analyze them. This episode’s main purpose is finding out where your search terms are located and the best way of analyzing them. Continue reading Analyzing Google Search Terms
In this episode of the Pest Control Marketing podcast, Andy Patel touches on keyword match types in Google Ads. Drawing from his and other marketers’ experiences running Google Ads campaigns, he found that one of the leading causes of dissatisfaction and lost dollars from a campaign stems from a misunderstanding of keyword match types. Continue reading Google Keyword Match Types
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