SEO – Search Engine Optimization is a marketing tactic to ensure that your website or landing page shows up in search engines such as Google. This practice will increase the quantity and quality of organic traffic to your website as it allows for targeted marketing. In short, what SEO means is that you will rank higher in Google if you do it the right way! Continue reading Beginners Guide to SEO [Search Engine Optimization]
In this episode of The Pest Control Internet Marketing Podcast, Andy talks about negative keywords for Google Ads campaigns.
He explains that negative keywords should be something you do daily at the beginning of your ads, weekly as it gets better, and monthly when you are well settled. Continue reading Negative Keywords
In this episode of the Pest Control Internet Marketing Podcast, Andy Patel talks about the Google search terms. He identifies the difference between search terms and keywords, the purpose they serve, and why you need to analyze them. This episode’s main purpose is finding out where your search terms are located and the best way of analyzing them. Continue reading Analyzing Google Search Terms
In this episode of the Pest Control Marketing podcast, Andy Patel touches on keyword match types in Google Ads. Drawing from his and other marketers’ experiences running Google Ads campaigns, he found that one of the leading causes of dissatisfaction and lost dollars from a campaign stems from a misunderstanding of keyword match types. Continue reading Google Keyword Match Types
In this short and to-the-point episode of the Pest Control Internet Marketing podcast, Andy Patel gives us the basic ins and outs of Google Ads. While Apple makes money from software and electronics, and Amazon is a marketplace, Google earns primarily and overwhelmingly through the ads paid for by companies trying to be at the top of the most well-known search engine in the world. Continue reading What is Google Ads & How Does it Work?